Two Sisters Tragic Story Summary and Analysis

In the video the Parents of Shauna and Megan Murphy detail the tragedy that happened to their daughters. They explain that they had gone to a party and gotten drunk, afterwards deciding to drive while incapacitated. The two sisters and their friend got into a car crash, only the friend survived. Finally they promote their organization that gives free rides to drunk people in order to promote safe driving.

This video was designed with the purpose of persuading watchers to never drink and drive and to also make sure their family and friends do the same. The video mostly utilizes Pathos in order to sway the hearts of the watchers. Some examples are how the parents are always on the verge of tears, a sad looking dog sits between the two parents, the only survivor appearing regretful, and dramatic black and white transitions. Ethos is also used to make the two sisters seem more real to the watchers, making their story seem like it can happen to even the average person. Ethos is built through anecdotes on the sisters, home videos of them as children, and photographs of them not long before the crash. All of these make the sisters seem like people you could have known, making the tragedy seem like it could happen to you and those around you. Some Logos was also included at the end when  describing their company. They explained that it gave free rides, no questions asked, in order to keep drunk people from driving and putting people's lives in danger.