Thursday, October 22, 2015
Group Ad Presentation Analysis
In the ad the women are happily smiling, clutching Colonel Sanders arms as if he is a family member or love interest. In their hands are presents, while in Sanders hands is a bucket of Kentucky Fried Chicken filled past the brim in the center of the frame implying that it is the most important present. On the Colonel's head is a Santa hat which matches his snowy white beard, making him appear almost like Santa Claus himself, bringing presents and joy every Christmas in the form of KFC chicken. His white suit giving great contrast to the golden brown chicken he is holding. All 3 people in the frame are dressed in the image of the ideal American on a Christmas day in order to appeal to those who desire to achieve that image. Perhaps if they eat KFC they can be like them. In the upper right corner it says "Who's got time to fix dinner during Christmas rush?" implying that a person as busy as the homemakers reading the ad should give themselves a break and buy KFC for dinner. Later on it says it is "ready in minutes at over 1900 locations all over the nation" to emphasize its convenience. At the top of the page in bolded letters it says "He'll give you a rest during the rush", a very persuading proposition for the busy housewife during the holiday bustle.
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The company that published the ad was KFC.The ad is intended for female homemakers. It would appeal to them because the ad suggests making it easier on them in their holiday bustle to be able to buy or have KFC make their food. It appeals to them specifically because at the time the ad was created the wife’s duty was to cook the food, clean the house, and essentially the caretaker of the family. She was also responsible for the shopping, and the ad connected the increased pressure and responsibilities for having a well kept home during the holiday season and suggesting they were a solution for easing the work load. The purpose is to entice the homemaker whom is responsible for food choices and meals, shopping etc to see their product as a viable option/solution in fulfilling their duties.
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